Driven by delivering maximum customer benefit.
For more than 40 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwaivering commitment to a shared goal of continually creating value for our customers.
Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 120 million dishes are prepared daily around the world in RATIONAL units.
With over 900,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.
Figures, Facts & Data:
- over 600 patents, patent applications and utility models
- over 900,000 RATIONAL units produced to date
- over 40 years of cooking research
- more than 50% global market share for multifunctional appliances
- 57 appliance languages
- 34 subsidiaries
The chefs’ company.
The corporate philosophy is reflected in our approach to research and development. Physicists, food scientists, development engineers and experienced chefs all work together in our R & D team. This makes RATIONAL not only the company for professional chefs. With over 250 professional chefs in its workforce, it is also the chef's company. Our application-centric organisation forms the powerful basis for RATIONAL unique innovative drive!